KOREA FOUNDATION

K-beauty, meaning Korean-made cosmetics and makeup trends, is a subject of curiosity and excitement for global consumers who are deeply interested in Korean TV series, movies, entertainment programs, and pop music. The standards of beauty differ from one region to another for cultural reasons, but the number of people who recognize and favor K-beauty is increasing around the world. K-beauty fans are active consumers who demonstrate their interest through purchasing Korean beauty products and learning makeup skills and techniques. Let’s see how well and for what K-beauty is recognized worldwide.

This infographic has been produced based on the results of Beauty Survey 2019: Key Insights by Euromonitor International, a leading market research provider. In the survey, respondents could select more than one answer in multiple choice questions. The survey was conducted on a total of 20,248 consumers between the ages of 15 and 69 in 20 countries, with 1,000 or more respondents surveyed in each country.

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