KOREA FOUNDATION

On October 1, Expo 2020 Dubai will open. The event aims to exhibit the cuisine, entertainment, and cutting-edge technology of world nations, and the Korea Pavilion is already drawing keen attention. Originally scheduled to be held in 2020, the expo was postponed due to the COVID-19 pandemic. It will run for six months, through March 31, 2022.

Located in the “Mobility” section of the venue, the Korean Pavilion covers four stories and a basement — a total floor space of 4,651.41 square meters. Named “Mobile MASS-ITY” (a portmanteau of mass and city), the pavilion renders the dynamics of Korean life through a visual representation of the joyful dancing of masses of people. The Korean spirit will be represented by ever-changing images and colors displayed on a façade screen made of rotating cubes. The interior of the semi-open building will also show off Korean dynamics with a spiral ramp that cuts through the pavilion from the outside, providing visitors a vantage point from which to view the whole expo.

The theme of the Korean exposition is “Smart Korea, Moving the World to You.” It embodies the Korean people’s will to lead humanity into a better future, and the hope that a future of infinite possibilities will arrive and expand through the convergence of reality and virtual reality.

Expo 2020 Dubai’s Korean Pavilion, characterized by a dynamic display of visions for the future, is expected to represent harmony and understanding between Korea and the United Arab Emirates through its presentation of video images created using cutting-edge convergence technology and its facilitation of various cultural exchange opportunities.

Expo 2020 Dubai Korea Pavilion Mobile MASS_ITY Smart Korea