KOREA FOUNDATION

Over seven out of 10 people with access to Korean cultural content outside of Korea enjoy it, according to the 2021 Global Hallyu Survey. More than 70 percent of respondents expressed a liking to all 10 genres of cultural content included in the survey — entertainment programs, movies, K-dramas, food, beauty, fashion, games, animated shows, publications, and music. The three most popular genres were entertainment programs, marked as favorable by 78.3 percent of the respondents; movies with 77.8 percent; and K-dramas with 77.4 percent. Comparatively less popular were music with 70.0 percent, publications with 71.1 percent, and animated shows with 72.3 percent of the respondents marking them as favorable. Though not shown in the graphic below, Korean music is most popular in Asian countries and comparatively the least popular in Europe.

Enjoy Korean Cultural Content Favorable Infographic Entertainment programs Movies