KOREA FOUNDATION

KF is publishing 2016 Global Hallyu, a comprehensive report on the state of the global hallyu phenomenon today and recent developments. Published annually since 2012, the report includes detailed information on the global influences of hallyu as well as an assessment of hallyu’s future direction and its rising stars.
  The 2016 edition is published in four volumes, organized by continent (Oceania, Asia, the Americas, and Europe), which provide accounts about the presence of hallyu in 107 countries around the world. In addition to information about online and offline hallyu clubs, the report also explores individual countries in regard to the hallyu’s cultural characteristics, likely factors behind its positive reception, and points to consider for the promotion of cultural exchange. 2016 Global Hallyu is certain to be a useful resource for the various organizations and professionals involved in cultural exchange endeavors.