In the past, media art was a largely unfamiliar genre on the periphery of the Korean art world. Today, it takes center stage of the mainstream arts and culture scene, as innovators employ cutting-edge technology to explore its potential to understand the world through a different lens.
Technology has taken on a central role in the visual arts, not only reshaping artistic forms and content but also redefining the meaning of art itself. In today’s digital ecosystem, this is seen in the evolution of plastic arts, which involve the manipulation of material for paintings, sculptures, and handicrafts.
Lately, there has been a remarkable increase in support for Korean artists from tech giants and other companies. These collaborations are part of their corporate philosophies, aimed at enhancing the value of their respective brands. The newfound partnerships make it easier for artists to express their imagination and allow people to enrich their everyday lives with innovative art experiences.